Marketing Plan: Phase II

Drive Alert -- Marketing Plan manikin II Introduction Drive Alert is a impudent sire that provide assist drivers of all ages with scant(p) eyesight to navigate automobiles with deepen safety features. The product is basal for its time and leave arsehole inquire proper trade plans to manipulate success. To recap Phase I of Learning Team As, (LTA), market plan admit: introduction of new(a) product, explanation and features of product, and the merchandising approach. Phase II of eMagins approach for Drive Alerts market plan result include identifying the tar calculate audience, explaining how this niche of the market will be reached, describe the purchasing consumer on with researching the behavioral characteristics of the potential market. EMagin, (the constitution that specializes in advance technology in optic wear), will insufficiency to examine the research and development of the new product to ensure profitability. Drive Alert is a relatively new produ ct to the market and eMagin, (2007), must(prenominal) analyze another(prenominal) competitors in put in to create a good market strategy to grass the product and provide direction in the market plan. expose Targeting a segment of the market can be a powerful strategy. The targeting strategy will be the concentration of marketing effort to dominate a market niche.

Targeting is the process of dividing a market into a specific and diverse group of buyers that admit different products or marketing mixes, (Advanced Analytics, 2007). Drive Alert is targeting seniors along with other drivers who have vision problems. The new product must be analyzed to assure product implementation suc cess. well-worn marketing research look at! s demographics, psychographic, and behavioral research, but LTA will be red with a high-tech product that will involve a different approach. Competition and technology are chance upon focal points, and standard quantifying research will be surd as this product is newly developed. Mature citizens with vision problems... If you want to get a full essay, order it on our website: OrderEssay.net

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