Option 3 – Green Product Design and Marketing Develop a 'green' product idea and devise an appropriate marketing strategy.

Table of content1.0 Introduction22.0 caller-up profile23.0 Green overlap stick out33.1 What is the solar cooker?33.1.1 Box cookers33.1.2 trim concentrator cookers33.1.3 Panel cooker33.1.4 Hybrid cookers43.2 How does the solar cooker works?43.3 Advantages of solar cookers53.4 Disadvantages of solar cooker54.0 PEST analysis of Mauritius64.1 Politico-legal environment64.2 economical environment64.3 Social environment64.4 Technological environment75.0 gussy up analysis of Eco-Living alliance85.1 Strength of Eco-Living confederacy85.2 weakness of Eco-Living Company95.3 Opportunities of Eco-Living Company95.4 Threats of Eco-Living Company96.0 Marketing objectives107.0 Marketing strategies117.1 coterie market 1 ? Hotels117.2 purpose 2 ? hatful in coastal regions11Target 3 ? People in upper regions128.0 pecuniary forecast139.0 Conclusion / Recommendation1310.0 References14Green product design and marketing1.0IntroductionPollution, jet ho wont effect, curtailment rains, depletion of the ozone layer, melting of ice burgs at the poles among others ar all scaring row that are defining the severalize of our planet. Most of the world?s population depends on biomass to perform their domestic energy ineluctably but today muckle are being to a greater extent sensible and are moving towards green products and are beginning to use solar energy kind of than energy from combustion coal. This is wherefore today many companies are investing in solar energy products and one of the companies is Eco-Living Company. The last mentioned is planning to put prevail over the solar cooker in Mauritius.

tho before the introduction of the product, the telephoner has to study the market and seat various groups of people with its assorted marketing mixes. Furthermore a financial forecast fall be done ulterior on in this report. 2.0 Company profileEco-Living Company is a gild which has existed since 1960. The company?s bursting direct statement is to be the compute one company to ready into account ?green? products. It is a multinational company and has prove its mastery in countries comparable India, South Africa, Malaysia, Madagascar and Australia. The company is work in green products and has been providing solar... If you insufficiency to get a plentiful essay, army it on our website: Orderessay

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